The Microsoft Deployment Champs Club

Project Goals: Drive Office 2007 deployments and cultivate relationships with desktop teams through creation of online community sharing training resources and technical best practices.

What We Did: Participated in strategy and planning of the Deployment Champs Club. A resource to capture customer deployment plans and details and share important tools and resources for deployment. Blue Bird produced creative and design for the web site, HTML newsletter, production and fulfillment of resource kit. We captured form field results, processed the fulfillment and coded the leads for Microsoft Marketing.

Results: As a result of the innovation and success of this campaign, Microsoft Corporate is currently exploring expanding the campaign to a national level, and increasing scope to include other products.